Mahindra Thar Roxx : In the rugged world of off-road vehicles, luxury often takes a backseat to capability. But what if you could have your cake and eat it too?
Enter the Mahindra Thar Roxx, a game-changer that’s turning heads and challenging perceptions of what an SUV can be.
This isn’t just another off-roader; it’s a luxurious beast that’s as comfortable on city streets as it is conquering mountain trails.
Mahindra Thar Roxx A Design That Demands Attention
The moment you lay eyes on the Thar Roxx, you know you’re looking at something special.
Mahindra has taken the iconic boxy silhouette of the Thar and given it a premium makeover that screams sophistication.
The front grille, now adorned with brushed aluminum accents, gives the Roxx a commanding presence. LED headlamps with distinctive DRL signatures flank the grille, providing both style and substance.
But it’s not just about looking good. The Roxx’s design is functional luxury at its finest. Take the power-operated side steps, for instance.
They smoothly extend when you open the door, making ingress and egress a breeze – a feature you’ll appreciate whether you’re stepping out for a red-carpet event or climbing in after a muddy off-road adventure.
Raj Malhotra, a 40-year-old investment banker and weekend off-road enthusiast, couldn’t contain his excitement: “When I first saw the Thar Roxx, I thought someone had customized a Thar to the nines.
But this is straight from the factory! It’s like Mahindra read my mind and built the perfect SUV for both my workweek and my weekend escapes.”
Mahindra Thar Roxx Interior: Where Opulence Meets Durability
Step inside the Thar Roxx, and you’re transported to a world where luxury and ruggedness coexist in perfect harmony.
The first thing you’ll notice is the premium leather upholstery, available in a choice of rich colors including Cognac Brown and Midnight Black.
The seats aren’t just pretty to look at; they’re ergonomically designed with multi-way power adjustment and memory function, ensuring optimal comfort on long drives.
The dashboard is a masterpiece of modern design, featuring a mix of soft-touch materials and rugged elements.
A 10.25-inch touchscreen infotainment system takes center stage, offering seamless connectivity with Apple CarPlay and Android Auto.
But Mahindra hasn’t forgotten the Thar’s roots – physical buttons and knobs for key functions ensure you can operate everything even with muddy gloves on.
One of the standout features is the fully digital instrument cluster. This 12.3-inch high-resolution display is not just about looking cool (though it certainly does that).
It offers multiple display modes, including a dedicated off-road screen that shows real-time information on wheel articulation, pitch and roll angles, and even altitude – perfect for when you’re tackling challenging terrain.
Climate control in the Roxx is a cut above the rest. Dual-zone automatic climate control comes standard, but it’s the addition of seat ventilation and heating that really sets it apart.
Imagine coming back to your Roxx after a day of sun-soaked off-roading and sinking into a cool, ventilated seat. That’s the kind of luxury we’re talking about.
Priya Desai, an interior designer who recently test-drove the Roxx, was impressed: “The attention to detail inside the Thar Roxx is astounding.
It’s like they’ve taken all the premium features you’d expect in a luxury sedan and adapted them for an off-road lifestyle.
The materials feel plush yet durable – exactly what you need in a vehicle that’s going to see some action.”
Mahindra Thar Roxx Tech That Impresses
In today’s world, luxury is as much about technology as it is about plush materials, and the Thar Roxx doesn’t disappoint.
The infotainment system is powered by Mahindra’s latest AdrenoX connected car technology. This isn’t just about playing music or navigating; it’s a comprehensive suite that integrates deeply with the vehicle’s systems.
Voice commands take on a new level of sophistication in the Roxx. Using natural language processing, you can control various vehicle functions, from adjusting the climate to changing drive modes.
“Hey Mahindra, activate off-road mode,” is all you need to say to prepare the Roxx for some serious trail action.
The Roxx also features a premium sound system developed in collaboration with a renowned audio brand (rumors suggest it’s either Bose or Harman Kardon, but Mahindra is keeping mum on the details).
With 12 strategically placed speakers and a subwoofer, the system delivers an immersive audio experience whether you’re cruising down the highway or parked by a campfire.
Safety features in the Roxx are equally impressive. A 360-degree camera system provides a bird’s eye view of the vehicle, invaluable both for parking in tight city spots and navigating tricky off-road obstacles.
Advanced driver assistance systems (ADAS) include adaptive cruise control, lane departure warning, and autonomous emergency braking – features typically found in high-end luxury SUVs.
Arjun Kapoor, a tech YouTuber, couldn’t stop gushing about the Roxx’s tech offerings: “I’ve reviewed a lot of cars, but the tech integration in the Thar Roxx is something else.
It’s not just about having features; it’s about how seamlessly they work together.
The off-road screens, the voice commands, the audio system – it all comes together to create an experience that’s both luxurious and adventurous.”
Mahindra Thar Roxx Performance: Power Meets Refinement
Under the hood, the Thar Roxx packs a punch that matches its luxurious demeanor. The 2.0-liter mStallion turbo-petrol engine has been tuned to deliver a whopping 210 bhp and 380 Nm of torque.
For those who prefer oil-burners, there’s a 2.2-liter mHawk diesel engine that’s equally impressive, churning out 180 bhp and a massive 450 Nm of torque.
But it’s not just about raw power. Mahindra has worked hard to ensure that the Roxx delivers a refined driving experience. The engines are mated to a smooth-shifting 8-speed automatic transmission, sourced from ZF.
This isn’t just any automatic; it’s the same unit found in some of the most prestigious luxury SUVs in the world.
The Roxx’s four-wheel-drive system is where luxury meets capability. An electronically controlled transfer case allows for seamless transitions between 2H, 4H, and 4L modes.
But it’s the addition of a central differential lock and an optional rear differential lock that really sets the Roxx apart.
These features, typically found in serious off-road vehicles, ensure that the Roxx can tackle the toughest terrains without breaking a sweat.
Suspension setup in the Roxx is a work of art. Independent suspension all around, with adaptive dampers, provides a ride quality that’s plush on the road and capable off it.
The system automatically adjusts based on driving conditions, ensuring optimal comfort and control whether you’re cruising down the highway or rock crawling in the mountains.
Vikram Singh, a professional off-road driver, was impressed with the Roxx’s capabilities: “I’ve driven pretty much every off-roader out there, and I have to say, the Thar Roxx is something special.
It’s got the chops to handle serious off-road challenges, but it does it with a level of refinement I’ve never experienced in this category. It’s like driving a luxury SUV that just happens to be incredibly capable off-road.”
Mahindra Thar Roxx Luxury in the Details
It’s often said that luxury is in the details, and the Thar Roxx proves this point beautifully.
Take the panoramic sunroof, for instance. It’s not just any sunroof; it features electrochromic glass that can change opacity at the touch of a button.
Want to stargaze while camping? Make the roof fully transparent. Driving under the harsh midday sun? Tint it for comfort.
The attention to detail extends to the cargo area as well. The Roxx features a power-operated tailgate with hands-free operation – just wave your foot under the rear bumper, and it opens up.
The cargo floor is lined with a durable, waterproof material that’s easy to clean after your outdoor adventures. There’s even a built-in air compressor in the cargo area, perfect for inflating tires after a day of off-roading.
Lighting in the Roxx is another area where luxury shines through. Ambient lighting with multiple color options sets the mood for your drive.
But it’s not just about aesthetics; the Roxx also features adaptive LED headlights that adjust their beam pattern based on driving conditions and the presence of oncoming traffic.
Mahindra Thar Roxx Market Positioning: A Class of Its Own
With its unique blend of luxury and off-road prowess, the Mahindra Thar Roxx finds itself in a class of its own. It’s more capable than luxury SUVs and more luxurious than traditional off-roaders.
This positioning allows Mahindra to target a niche but growing segment of buyers who want the best of both worlds.
Pricing for the Thar Roxx is expected to start around ₹25 lakhs, going up to ₹35 lakhs for the top-end variant. While this puts it in premium territory, it’s still significantly less than what you’d pay for a luxury SUV with similar off-road capabilities.
Anand Mahindra, Chairman of Mahindra Group, summed it up best at the Roxx’s unveiling: “With the Thar Roxx, we’re not just launching a new vehicle; we’re creating a new category.
It’s for the adventurer who refuses to compromise on luxury, and for the luxury car buyer who yearns for real capability. The Roxx is proof that you can have it all.”
Mahindra Thar Roxx Conclusion: Redefining Expectations
The Mahindra Thar Roxx is more than just a luxurious off-roader; it’s a statement. It challenges the notion that you have to choose between comfort and capability, between style and substance.
In a world where SUVs are increasingly becoming soft-roaders, the Roxx stands out as a vehicle that’s true to its roots while embracing the finer things in life.
As it rolls out to Mahindra showrooms across India, the Thar Roxx is set to turn heads and change perceptions.
It’s a vehicle that’s as comfortable pulling up to a five-star hotel as it is conquering a mountain trail. For the discerning buyer who wants the best of both worlds, the Mahindra Thar Roxx isn’t just an option – it’s the option.
In the end, the Thar Roxx isn’t just about being the number one SUV for luxury features.
It’s about redefining what we expect from our vehicles, pushing the boundaries of what’s possible, and proving that with vision and engineering prowess, you really can have it all. The future of luxury off-roading has arrived, and it wears a Mahindra badge.